Fashion week regular Heart Evangelista has candidly addressed an alleged โshadowbanโ incident on her Instagram, after her recent posts have returned into its usual groove.
READ: Heart Evangelista on Alleged Shadowbanning During Paris Fashion Week
The style maven recently posted an Instagram Reel during Loeweโs Spring/Summer 2024 showcase at Paris Fashion Week, where Heart was snapped posing among a sea of photographers.
In the comments, a netizen noted the videoโs quick rise of engagement, highlighting that it received one million views in 10 hours. โInalis na siguro ng [third] party 'yung shadow-banned? [emoji]โ
Heart replied to the user, saying, โWell, fashion week is done, so they can take it out. They got their views. [emoji]โ
In Instagram usersโ lexicon, โshadowbanningโ is when content is made โundiscoverable, hidden, or restrictedโ without the usersโ knowledge, and it can even lead to posts being taken down completely.ย
While Instagram has not officially recognized the term, many have concluded that the social media company has the ability to deprioritize posts, resulting in lower reach and engagement.ย In 2023, Instagram head Adam Mosseri addressed concerns regarding it in a lengthy blog post.
In a previous Reel during Louis Vuittonโs Spring/Summer 2024 show, Heart had also addressed the shadowbanning allegedly perpetuated by a third party.
โStolen contacts, black propaganda, hiring a [third] party to shadow ban my contents in the end will not matter, because I donโt do this for fameโฆ I do this for love and passion [emoji],โ she wrote, in a response to content creator Marco Bayonaโs message.
The socialite-slash-actress continued: โI will keep doing this till Iโm old and gray :)โ Heartโs message read. โEven if no one is looking, I will continue to express myself through fashion because this gives me happiness :)โ
Keep doing you, Heart!
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