Ganguro is a fashion trend among young fashionistas that started as a backlash to the traditional ideal of pale skin, this look is distinct for its liberal use of makeup accompanied by a dark tan.
Ganguro followers also bleach their hair and match it with unusually colorful makeup for an even more contrasting effect.
Sukeban
“Sukeban” translates to “boss girl,” and this aesthetic can be seen not only worn as a trendy look but as a way of life.
The trend was mostly adopted by women, sporting an edgy-looking demeanor, alternative clothing customizations, and a whole lot of sass. You don't want to mess with a Sukeban girl!
Sleepy Time Chic
With casual chic becoming more of a thing all over the world, it makes sense that this trend originated in Japan.
With many people wearing their PJs all day, Japan started this streetwear trend as another offshoot of Japanese culture, with oversized pajama bottoms and old tees incorporated for that bedtime look.
Omiyarimi
Omiyarini is one of the more unheard of traditions found in Japan, wherein Japanese parents encourage their babies to cry. For one day every year, the Naki Zumo festival takes place, and this century-old tradition is meant to bring babies "good health."
Babies are brought by their parents to sumo wrestlers where they make funny faces and taunt the babies, egging them on to cry, and this is said to ward off evil spirits.
Shironuri
Shironuri is the art of wearing heavy white and powdery makeup, coupled with vintage and decorative outfits.
The makeup trend dates all the way back to the 9th century, it was used as a symbol of status by affluent women to show their wealth in society. Nowadays, though, it's a part of the visual kei subculture, which is not to be confused with the Harajuku community.