Maruti SX4 Royale launched in India

India's leading car manufacturer Maruti Suzuki has once again come up with a new launch which shows that this auto major is quite desperate to retain its market share. With host of attractive features, Maruti Suzuki has launched the new SX4 Royale, a dealer limited edition on SX4 Vxi and SX4 Zxi. In fact, this launch is being seen in connection with the 50% dipping of the market share of Maruti for the first time. The reason behind such dipping was the launch of several models( Ford Figo, Chevrolet Beat and Volkswagen Polo)  from the rival automakers of Maruti Suzuki.

The new SX4 Royale, the recent effort of Maruti Suzuki, has been launched in Mumbai and Goa. The new model is available in two variants called VXi and ZXi. The attractive features of this new model include anti lock braking system, alloy wheels, electronic brake force distribution, outside rearview mirrors with integrated turn indicator, dual SRS airbags and silver finished handles. A bluetooth compatible integrated stereo system has also been provided.

 

The other features of Maruti Suzuki’s SX4 Royale include the boot spoiler, reverse parking sensor and audio controls on steering wheel. An automatic climate control system has also been provided in this new model. The leather clad steering wheel, gear knob and the leather seat covers give a truly royal look to the interiors of the car. The facility of fog lights and reading light has also been provided. The transparent floor mat looks clean, clear, different and unique. The new SX4 Royale comes with an extended warranty of 4 years and a Shoppers Stop’s gift voucher worth Rs 8000.

 

Maruti Suzuki has launched the new SX4 Royale just in the right time as a tough competition is in sight next year with the coming up of models like VW Vento, facelifted Verna, Etios sedan, Skoda Fabia sedan and Nissan Micra sedan. This launch of Maruti SX4 Royale is also seen as an answer to the Volkswagen launching the Vento at a killer price. Maruti has added more excitement to the SX4 for attracting more and more customers in the coming festive season

 

Earlier, for strengthening its market share, Maruti Suzuki launched the Alto K10. The Alto K10 was followed by the launch of A-star automatic and five CNG cars. Now the recent launch of Maruti is the SX4 Royale. The earlier SX4 had a petrol engine with a low fuel economy. The company however never made an effort to launch the diesel version of  SX4. What Maruti had tried for was a facelifted SX4 which had an automatic transmission and a variable valve timing. But unfortunately, even that could not attract customers.

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